FOR UGC & MICRO CREATORS

Media kit template, UGC rate card & brand pitch email templates in one kit

Everything you need to pitch your first paid brand deals, set up in one afternoon with free tools: Google Docs, Google Sheets, Canva free, Excel or LibreOffice.

Get the kit for $19See it on Whop

$19 one-time · instant ZIP download · 10 files

Brand Deal Kit cover showing media kit, rate calculator, pitch scripts and deal tracker

Why creators use the Brand Deal Kit

  • Send brands a professional media kit instead of starting from a blank page
  • Quote with a clear UGC rate card and calculator, with every number visible
  • Pitch faster with fill-in-the-blank brand pitch email and DM templates
  • Track every brand deal, follow-up and invoice in one place

What's included

Media kit template

Editable 2-page DOCX, a PDF layout preview, and a Canva free-plan rebuild guide. Sections for bio, niche, audience demographics, platform stats, past collabs and UGC samples, services and contact.

UGC rate card + rate calculator

XLSX that imports into Google Sheets. Enter followers, average views, engagement rate, deliverable, usage rights, exclusivity and rush to get a suggested low–high range. All multipliers editable.

Printable rate card

A self-filling sheet tab plus a blank PDF template.

24 brand pitch email templates & scripts

DOCX + PDF: cold emails, follow-ups, Instagram & TikTok DMs, UGC pitches, rate-quote replies, negotiation and counter-offers, deal recap, invoice and payment reminders, plus a subject-line bank.

Brand deal tracker

XLSX with pipeline stages, dropdowns, automatic follow-up dates, payment tracking and a summary tab.

Start Here guide

A 4-hour afternoon plan plus import steps for Google Sheets and Docs.

Overview of every file in the kit: Start Here guide, media kit, rate calculator, pitch scripts and deal tracker

A look inside the templates

Two-page media kit template preview with bio, platform stats, audience and services sections
Media kit template
UGC rate calculator spreadsheet with example numbers and a printable rate card tab
UGC rate card & calculator
Pitch and negotiation scripts document showing cold email templates
Brand pitch email templates
Deal tracker spreadsheet with pipeline stages, follow-up dates and summary tab
Brand deal tracker

Screens show example numbers. Every rate and multiplier in the calculator is editable, and they're starting points, not a promise of what you'll be paid.

Your afternoon plan

  1. Hour 1, media kit: fill in the media kit template with your real stats, then export a PDF.
  2. Hour 2, rates: enter your numbers in the UGC rate card calculator and print your rate card.
  3. Hour 3, pitch list: add 15–20 brands to the deal tracker.
  4. Hour 4, pitch: personalise the brand pitch email templates and send your first pitches.
Get the kit for $19

Not ready for the full kit? Get the free mini rate calculator + pitch email

A free starter pack: a mini UGC rate calculator (XLSX, works in Google Sheets) and one fill-in-the-blank brand pitch email template. No card needed.

Get the free mini rate calculator + pitch email

Frequently asked questions

Does it work with Google Sheets, Google Docs and Canva's free plan?

Yes. The spreadsheets are XLSX files that import into Google Sheets (File > Import > Upload > Replace spreadsheet) with formulas and dropdowns intact. The media kit and scripts are DOCX files that open in Google Docs or Word, and a step-by-step guide shows you how to rebuild the media kit layout in Canva's free plan. Excel and LibreOffice work too.

What file formats are included?

One ZIP download with 10 files: PDF (Start Here guide, media kit preview, rate card template, pitch scripts), DOCX (media kit template, pitch scripts), XLSX (rate calculator and rate card, deal tracker), a Markdown Canva guide and a README.

Who is this for?

UGC creators and micro creators getting ready to pitch their first paid brand deals who want a media kit, a way to work out rates, pitch scripts and a tracker without building them from scratch. If you already have an agency or manager handling deals, you may not need it.

Does it guarantee brand deals or a certain income?

No. It gives you templates, scripts and a pricing framework so you can pitch professionally and quickly. Replies, deals and rates depend on your content, niche, audience, outreach and each brand's budget. Nothing in the kit predicts or guarantees income.

How does the UGC rate card calculator work?

You enter followers, average views and engagement rate, then choose a deliverable, usage rights, exclusivity and rush. It shows a suggested low–high range. Every rate and multiplier is visible and editable on a Settings tab. The defaults are starting points to adjust, not market data.

What's the licence?

Personal use: edit and use the templates for your own creator business as much as you like. Please don't resell or redistribute the kit files.

What about refunds?

Checkout and payments are handled by Whop, so refunds follow Whop's buyer terms. If a file won't open or something is missing, contact us through Whop and we'll fix it.

How do I get the files after buying?

Right after checkout you get access on Whop to a lesson with the ZIP download and the Start Here PDF. Download it, open 00_Start_Here.pdf, and follow the afternoon plan.

Get the Brand Deal Kit

Media kit template, UGC rate card and calculator, 24 brand pitch email templates and a deal tracker. $19, one-time.

Get the kit for $19View the product page

Templates and a pricing framework you adjust to your niche. They don't guarantee replies, deals or income. Checkout is handled securely by Whop.